SCOPE: Brand Design, livestreaming / Client: nerdcg / Duration: 5 weeks / Year: 2024The Challenge
Nerd and I worked together under my creative team at HyperX Arena as social media manager before he broke out to do content creation full time. He approached me with a rebranding initiative as his he was gaining traction as a streamer and creator and wanted to encompass subtle references he and his community has as an homage to the ones who have been supporting him since his creative venture. The proposal had three must-haves: be comic booked themed, have a katana, be edgy but personable.
The Result
We stepped away from any trace of his original branding he had made due to the lack of personal connection and produced something that captures Nerd’s personality and taste. During the creative process, he decided to split Nerd Comedy Gaming into two and have separate comedy and gaming channels, so we focused on building out what his gaming brand would look like. What we produced was a fully rebranded logo and broadcast package used for any kind of stream.
We heavily included the katana into his branding as requested but also designed elements that highlight who Nerd is:
a Yoshi egg for his favorite Nintendo character, Daisy’s flower as a reference to his community, and glasses because it’s part of his identity.
