SCOPE: UI/UX Design, Event Activation, Social Media / Client: Integrated Content / Duration: 1 Year / Year: 2026

The Challenge

Being onboarded as a content producer and designer for a startup tech platform on paper reads as if you’re sticking a square peg through a round hole, especially when there’s no branding initiative and no creative to riff off.

But when you peel back the curtain and realize most of the platform was generated with AI and the feedback regarding UX felt fragmented visually and experientially, that’s where the lightbulb went off and everything clicks into place.

The Result

Content creation slowly took a backseat as the platform grew and I provided design support for the development team, revisualizing the most-trafficked areas of the platform originally designed by AI and enhanced the design to be more intuitive based on user feedback during beta testing. The biggest task was completely flipping the marketing landing page to tell the story that was missing.

Marketing Page Figma Prototype: [here]

UI/UX Design

Most activations with Braganza revolved around investor-related summits and retreats for entrepreneurs to pitch their latest projects for fundraising. My role for these events were to produce eye-catching presentations and provide marketing material/signage for the team to hand out during social events and break-out meetings. The video on the right is an intro to one of the keynotes as he walks on stage.

My most notable activation design was when our team was approached with a last minute opportunity to display a Formula 1 Car at an event with custom branding, so I mocked up a design in the hour we had available and was live in front of the venue the next morning.

Activations

Primarily focused on short-form content for social media regarding cars in our fleet, the lifestyle of exotic cars and the business of the exotic rental ecosystem and how the platform provides a solution to the fragmentation in the business.

Long form content includes investor webinars and updates about business direction which can be found in the videos page.

Click on the thumbnails to view short-form samples.